Archive for the ‘Mac Cosmetics’ Category
MAC Give Me Liberty of London Collection

The very latest in a series of famous M·A·Coll aborations, it was only a matter of time before the demure-to-daring kaleidoscopic prints of Liberty of London coloured our world with Brit wit and bohemian chic. From the unstudied, Sienna Miller style of Spitalfields Market to the grit-and-glamour of Portobello Road, the swinging London girl has always been an unstoppable M·A·C makeup force! Spring 2010 insists on the ultimate flower fusion, with M·A·C joining forces with Liberty, creating cool Britannia compacts and Lipsticks, Eye Shadows, Powder, Blush, Nail Lacquers and, of course – blushing, bountiful, quite British accessories.
MAC Opulash Mascara for Summer 2010

THE BIGGEST, BADDEST, BOUFFANT LASHES EVER ARE MAKING NOISE WITH THEIR SEXY SWEEP… the most extremevolumization ever seen! Just like going to your hairdresser for the boldest Barbarella blowout you’d ever dare to wear, Opulash creates aesthetic extremes when it gets going, for a dramatic end look. It’s all in the brush: enlarged and engineered to grab roots, lift, hold, replicate, exaggerate, and build-out like an architect intent on astounding with structural sleight-of-hand. Pick up the brush – see it volumize and curl – and you’ll know the difference. Large diameter backs you up, tapered front tip makes inner corners sleeker to reach. Needless to say, no clumping or Spider-Woman Syndrome. Superlative separation, sublime innovation: Everything a M•A•C Artist lives for!
U.S. Launch Date: May 27, 2010
International Launch Date: June 2010
Oprah Winfrey steals Mo'Nique's 'Precious' thunder at M.A.C. cosmetics party

Oprah sure knows how to steal the spotlight!
A spy at Saturday’s M.A.C. cosmetics bash for Mo’Nique at Phillippe Chow in L.A. said that when Ms. Winfrey made a surprise appearance, attendees like Shondrella Avery and Jackee Harry “flipped out” and even “had tears in their eyes.”
“The ladies really couldn’t believe she was at the same party,” the source says. But ever the diva, Mo stole back the limelight when she insisted the entire Parisian-themed luncheon area be turned into a dance floor when the guests finished eating. She then requested that Marvin Gaye’s “What’s Going On” be turned on full blast.
“Mo’Nique started a conga line that went throughout the restaurant and eventually led out to the valet parking area,” the partygoer says. “The ladies, who were all decked in pearls and white gloves, were really getting down.”
MAC Introduces Viva Glam Cyndi and Viva Glam Gaga Lipsticks

These beautiful lipsticks hit counters a few weeks ago and the packaging adorned with Cyndi and Gaga’s autographes are the perfect touch. As a cool-toned pink girl, I’m gravitating to Viva Glam Gaga, but I think the Viva Glam Cyndi is a flattering soft red with a warm tone. I see that one looking great on many women.
What do you think of the new additions to the Viva Glam line? I’m always going to be partial to Viva Glam V, but these are refreshingly unique.
MAC Cosmetics NEW! Look in a Box Sets

New from MAC “Look in a Box” sets. The Goldie Rocks, Indie Girl and Gothette Look In a Box sets feature core products to help you achieve each particular look and most products are full sized. These sets are only available in select duty free shops.
Lady Gaga & Cyndi Lauper – Promoting "Viva Glam" on GMA
The two new shades of Viva Glam, Lady Gaga and Cyndi Lauper, are available now. All proceeds go directly towards the MAC AIDS Fund which in turn provides assistance to those living with and affected by AIDS.
Dramatic Purple Smokey Eyes Makeup – Video Tutorial
Cosmetics used to create this look:
Face:
Bare Escentuals mineral foundation, Double Stack palette from eBay for blush
Eyes:
NYX jumbo eye pencils in Milk and Purple, NYX White e/s, Shimmer Double Stack palette from eBay, MAC Vellum e/s, Lancaster black kohl pencil, Maybelline white kohl pencil, L’Oreal Voluminous mascara, MAC Brows in Spiked, Margaret Astor clear brow mascara
Lips:
NYX Strawberry Milk round lipstick, MAC Wonderstruck lustreglass
Applying Perfect False Lashes – Video Tutorial
A step-by-step approach to applying a set of false lashes makes the process ultra-easy and fumble-free.
The MAC Spring Colour Forecast Colour Collection

In February 2010, MAC will be releasing Spring Colour Forecast, a series of four collections within one — with one releasing each week.
The Collection will debut in February in the US and March in the UK.
Lady Gaga and Cindy Lauper for M.A.C. Spring Summer 2010 ad campaign

Cyndi Lauper and Lady Gaga have been tapped as the faces for MAC Cosmetics’ 2010 Viva Glam campaign to benefit the MAC AIDS Fund.
Following in the footsteps of Eve, Christina Aguilera, Lil’ Kim, Missy Elliot, Fergie and many more, at a press event last evening MAC Cosmetics revealed that Lauper and Lady Gaga will be the inspiration for Viva Glam Cyndi Lipstick and Viva Glam Gaga Lipstick, $14 each, scheduled to launch in North America on March 18, 2010. One hundred percent of proceeds are slated for the MAC AIDS Fund.
The advertising campaign, called “From Our Lips,” will begin on Feb. 25, reports WWD.



